When a company looks to increase marketing ROI, what’s the first though that comes to mind? To answer this question, think of how increasing the company’s return on investment means to increase the number of qualified leads generated for every dollar the company spends on its marketing. With this in mind, few approaches are as effective as email marketing in bringing down the costs of finding potential clients. In fact, email marketing is so effective that it has become the preferred method for many companies looking to steal market share, grow sales and increase revenues. It is a cost-effective method of delivering a focused message to market. So what makes email marketing such a cost-effective solution for today’s businesses? More importantly, what can one expect from email marketing and how best should it be used?

The Simplicity & Low Cost of Email Marketing
Email marketing has a high marketing ROI because it is a simple and efficient tool that companies use to update their customers on the issues that concern them the most. Emails can be provided on a consistent basis in order to keep customers up to speed on the company’s latest product & service offering. These messages can be delivered more often, more consistently and at a fraction of the cost of conventional marketing messages.

Email Marketing Numerous Benefits
Companies use email marketing to update customers on sales, discounts, reward programs, incentives and new product introductions. The tool can also be used to update customers on the state of their accounts and provide them with the first shot at new releases. Other uses include providing customers with updates on market and industry trends, best practices and information about market specific strategies. Still, a number of companies use their email marketing to provide customers with the company’s newsletter, helping the company to go beyond just providing a product and on to providing valuable insight.

The key to increasing market share and growing revenue is to provide a consistent message to market at a cost that continually increases the company’s ROI. To be effective means to provide that consistent message at an affordable price point. Email marketing works because it lowers the cost of finding new customers while further lowering the costs to retain them.

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